You've Built a GP-Led Brand Doing £300k a Year.
Here's What Happens When You Add the System.

A typical agency runs ads, sends you leads, and that's it. Nobody checks whether those patients came back. Nobody measures lifetime value. Nobody works your existing database in parallel. We do all of that, and we track everything through PatientFlo so you can see the actual revenue each part of the system generates. Not impressions, not clicks. Actual pounds from actual patients who return.

We use what we call Affluent Area Targeting. Instead of casting a wide net and hoping for the best, we specifically target higher-income postcodes and demographics around each of your clinic locations. On top of that, we build lookalike audiences modelled on your best existing patients, the ones who've come back multiple times and spent real money. Your front-end is a GP consultation with an AI skin analysis, not a discount. The kind of person who books that is already serious and willing to invest. And PatientFlo tracks lifetime value per lead source, so we can see which campaigns produce patients who stay versus those who book once and disappear. If a campaign starts attracting the wrong crowd, we see it in the data and kill it straight away. We track payback periods and lifetime value, not just cost per lead.

Your email marketing and the Dermis app keep running exactly as they are. What we add sits alongside that. Direct, personalised SMS and WhatsApp outreach to the patients who haven't engaged with the emails or downloaded the app yet. We also set up long-term nurture sequences for new leads that come in through the ads, so they're being warmed up and educated over time, not just contacted once and forgotten. Plus the acquisition side: financially qualified Meta ads that bring in new patients who look like your best existing ones. And PatientFlo ties it all together so you can see the full picture across the business.

The management fee is £3,000 for 90 days, or £1,300 a month on a rolling basis. There's normally a £1,000 setup fee but we're waiving that this month. Our rates are increasing after April due to demand, so this is the most competitive these prices will be. Ad spend is separate and goes directly to Meta. We recommend £1,000 a month to start, and you control that budget directly. Total outlay over 90 days: £6,000. If the system doesn't at least generate £6,000 in revenue over those 90 days, you get a full refund on the management fee. No questions asked.

The system is built to scale. When you open a new location, it gets its own campaign, its own targeting radius, and its own tracking. One dashboard showing everything. You've already run up to 10 sites before, so you know the model. The difference this time is you'll have documented acquisition systems in place from day one at each new site.

Yes, you can start right now. The database reactivation uses SMS, WhatsApp, and email, not the website. The Meta ads can run to a simple booking form or lead form. The SEO foundation work starts at the Google Business Profile level, which is independent of the website. And when the new site is ready, we do a fresh SEO pass on it so it's optimised from the day it launches.

Smart thinking, and it's something we can help structure once the core system is running. Partnerships tend to be a slower burn. The reactivation and paid ads will move the needle faster in the first 90 days. Once those are generating consistent revenue, we can layer in partnership outreach as an additional channel. It's a bonus on top of the core system.

Database reactivation starts generating revenue within the first couple of weeks. It runs alongside your existing email marketing, so nothing gets replaced. Meta ads typically take 4-6 weeks to optimise and show consistent results. By month 3, you'll have full visibility on what the system delivers and can decide whether to continue, scale, or adjust.

The total outlay over 90 days is £6,000: £3,000 management fee and £3,000 in ad spend to Meta. If the system doesn't at least cover that £6,000 in revenue generated, you get a full refund on the management fee. No questions asked. That's there for peace of mind as a bare minimum. We plan and expect to drastically outperform that number. With 2,000+ reachable patients in your CRM and your treatment menu, the maths is firmly on your side.

This is probably the single most valuable reason to start now. A clinic group running on reputation with no documented acquisition system typically sells for 2-3x EBITDA. A group with proven systems, predictable revenue, and clean data across the business typically sells for 5-8x EBITDA. On your numbers, that's a difference of hundreds of thousands of pounds at exit. Dr. Kala Eulitt on our team has built and sold multiple practices and advises specifically on this.

We handle the strategy, the reactivation campaigns, the ad creative and targeting, the PatientFlo tracking, and the SEO groundwork. You handle approving the messages before they go out, making sure your team can handle the bookings, and the clinical delivery. We're not here to tell you how to do aesthetics. You know that better than anyone. We're here to install the system that brings the right patients through the door and tracks every pound.

After 90 days you'll have the data to make a clear decision. PatientFlo will show you exactly what the system generated. We'd recommend moving to the 6-month plan at that point because that's where the exit positioning, expansion planning, and academy strategy work comes in. But if you'd rather keep it flexible, you can continue rolling month to month at £1,300, or prepay again for another block. Entirely your call. The database reactivation and SEO groundwork we've done doesn't disappear either way.

Dr Nyla is the biggest competitor running paid ads in your region right now. They're a corporate chain with premium positioning and multi-city campaigns. But they don't have what you have: a local, personal, GP-led clinic that patients feel genuinely connected to. Your GP-led creative will outperform their corporate approach on trust and repeat bookings. And they can't match 12 years of local reputation.

The ads are about 30-40% of what we do. The rest is database reactivation alongside your existing email marketing, PatientFlo tracking with sales cycle and payback period analysis, SEO groundwork including cleaning up the Botox issue on your website, and consultation conversion support. We also handle all the ad creatives and video editing. We just ask you to send over raw photos and video content, and we take care of the design and production from there. The ads work because the system around them works.